Overcome ad-versity: how to put persuasion power in advertising
Auteur :
Milavsky, Barry
Éditeur :
Business Expert Press
ISBN :
9781637426104
Date de publication :
19 juil. 2024
Dimensions :
22,9 x 15,2 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Understanding psychology is the key to creating advertising with persuasive power. This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.