Biology bias: the real reasons behind our decisions
Auteur :
Merrill, Gill
Éditeur :
Business Expert Press
ISBN :
9781637428061
Date de publication :
30 avr. 2025
Dimensions :
22,9 x 15,2 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Discover how biological factors and unconscious biases mold our choices by uniting evolutionary psychology with consumer neuroscience. The insights reveal hidden impulses, empowering marketers, business leaders, and educators to decode behavior and craft impactful strategies that enhance decision-making processes.