Managing brand crises: a guide to navigating the storm
Auteur :
Chan, Eugene Y.
Éditeur :
Business Expert Press
ISBN :
9781637428238
Date de publication :
13 juin 2025
Dimensions :
22,9 x 15,2 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Amid today’s fast-paced digital landscape, a single misstep can spark a sudden crisis. Leaders learn to anticipate risks, engage key stakeholders, and rebuild trust through agile, transparent strategies. Practical examples reveal how adversity can become a powerful chance to reinforce brand identity.