Public relations theory in practice: strategic applications for professionals
Auteur :
Penning, Timothy
Éditeur :
Business Expert Press
ISBN :
9781637428290
Date de publication :
30 juin 2025
Dimensions :
22,9 x 15,2 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Grounded in robust and tested theories, strategic insights empower public relations professionals to drive significant change in stakeholder attitudes and behaviors. The overview highlights practical applications—from audience segmentation and research planning to messaging and leadership counseling—that foster impactful strategies.