Digital consumer behavior: navigating the dynamics, building the demand
Auteur :
Allison, Kyle
Éditeur :
Business Expert Press
ISBN :
9781637428566
Date de publication :
5 sept. 2025
Dimensions :
22,9 x 15,2 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Navigate the intersection of qualitative insight and data-driven strategy to understand digital consumer behavior. Uncover psychological drivers, master mapping consumer journeys, and apply actionable tactics from real-world case studies to boost loyalty, engagement, and conversions in today’s dynamic marketplace.