Dawn of swatch, the: timeless strategies in business, marketing, and entrepreneurship
Auteur :
Merlo, Omar / Theile, Konstantin
Éditeur :
Business Expert Press
ISBN :
9781637428726
Date de publication :
1 oct. 2025
Dimensions :
22,9 x 15,2 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
A simple plastic watch revolutionized an industry in decline with bold, affordable style and daring marketing. Firsthand accounts and incisive analysis reveal how unconventional vision and fearless branding transformed a faltering market into a global phenomenon, sparking innovative disruption.