Rational madness: the essence of brand storytelling
Auteur :
Kalliala, Juuso
Éditeur :
Business Expert Press
ISBN :
9781637429006
Date de publication :
31 déc. 2025
Dimensions :
22,9 x 15,2 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Delve into the fusion of narrative art and human psychology that transforms brand storytelling into a powerful cultural force. By tapping into deep motivations and employing vivid examples, stories serve as a catalyst for brands to engage audiences and shape societal dialogue with creative insight.