Blind spots: why product development projects miss their targets
Auteur :
Streit, Paul
Éditeur :
Business Expert Press
ISBN :
9781637429068
Date de publication :
19 déc. 2025
Dimensions :
22,9 x 15,2 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Explore hidden pitfalls in product development where unjustified optimism, unrealistic forecasts, and misaligned incentives derail projects. Find actionable strategies to prevent costly failures, satisfy customer needs, and stay on schedule by anticipating the subtle traps of human behavior.