Blind spots: why product development projects miss their targets
Auteur :
Streit, Paul M.
Éditeur :
Business Expert Press
ISBN :
9781637429068
Date de publication :
5 janv. 2026
Dimensions :
22,9 x 15,2 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Many new products falter due to blind spots like unwarranted optimism, biased incentives, and unrealistic forecasts. Uncover why projects exceed cost and schedule goals while exploring actionable steps to spot pitfalls early, develop offerings that truly meet customer needs, and maintain market momentum.