Narratives that change minds: technical communication of risk, crisis, and change
Auteur :
Remley, Dirk
Éditeur :
Business Expert Press
ISBN :
9781637429105
Date de publication :
16 déc. 2025
Dimensions :
22,9 x 15,2 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Leadership challenges in technical arenas demand effective narratives to manage risk, crises, and change. Blending neuroscience insights with real-world cases, the framework reveals practical strategies for shaping behaviors and uniting diverse audiences to drive organizational transformation. It empowers leaders.