Hacking advertising: how we learned to make ads without the agency (and you can too)
Auteur :
Sneider, Jon
Éditeur :
Greenleaf Book Group LLC
ISBN :
9781639090549
Date de publication :
8 avr. 2025
Format :
Sewn; Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Skip the Agency, Make Great Ads, Go to Market! It's the beginning of the end for traditional advertising agency models--giant ad agencies have created a bloated, slow, expensive system with bureaucratic processes that seldom lead to better advertising creative.Â