Owning game-changing subcategories: uncommon growth in the digital age
Auteur :
Aaker, David
Éditeur :
Morgan James Publishing llc
ISBN :
9781642798906
Date de publication :
23 avr. 2020
Dimensions :
15,2 x 22,8 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.