Press play: why every company needs a gaming strategy
Auteur :
Bergmann, Bastian
Éditeur :
Harvard Business Review Press
ISBN :
9781647826154
Date de publication :
9 sept. 2025
Dimensions :
23,5 x 15,5 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
An eye-opening look at the rapidly rising growth of gaming and the companies including Peloton, Burberry, the New York Times, BMW, and Chipotle that are using games to win over customers.