Triple fit strategy: how to build lasting customer relationships and boost growth
Auteur :
Senn, Christoph / Gandhi, Mehak
Éditeur :
Harvard Business Review Press
ISBN :
9781647827144
Date de publication :
19 nov. 2024
Dimensions :
23,5 x 15,5 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Business relationships are still dominated by a narrow perspective trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.