Ai first: the playbook for a future-proof business and brand
Auteur :
Brotman, Adam / Sack, Andy
Éditeur :
Harvard Business Review Press
ISBN :
9781647829650
Date de publication :
24 juin 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
USA
What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: 'It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and a