Growth dilemma, the: managing your brand when different customers want different things
Auteur :
Wilson, Annie / Hamilton, Ryan
Éditeur :
Harvard Business Review Press
ISBN :
9781647829735
Date de publication :
10 juin 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
USA
With depth, clarity, and a bit of humour, Wilson and Hamilton give you a better way to strategically select new target markets and manage multiple customer segments. The Growth Dilemma is your road map to brand growth.