Social media and genre studies: an investigation of facebook and twitter higher education web pages
Auteur :
Kenny, Thomas
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781666907353
Date de publication :
25 avr. 2023
Dimensions :
23,1 x 16,1 x 1,9 cm
Poids :
458 g
Langue :
Anglais
Pays d'origine :
USA
This book investigates whether Facebook and Twitter have become a genre, particularly for higher education institutions. The author examines the purpose, form, and functionality of higher education’s institutional web pages on these platforms through a combination of content analysis and interviews.