Religion as brand: an analogy to reconceptualize religion
Auteur :
Mahdieh, Razieh
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781666941548
Date de publication :
15 déc. 2024
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
USA
Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context.