Decoding ad culture: television commercials and broadcast regulations in bangladesh
Auteur :
Rahman, Dr. Harisur
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781666943160
Date de publication :
18 sept. 2024
Dimensions :
23,6 x 16,0 x 2,4 cm
Poids :
608 g
Langue :
Anglais
Pays d'origine :
USA
This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.