Images of health in food advertising: misleading marketing and the health belief model
Auteur :
Danowski, Debbie
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781666965032
Date de publication :
3 sept. 2026
Dimensions :
23,0 x 15,4 x 1,8 cm
Poids :
860 g
Langue :
Anglais
Pays d'origine :
USA
Debbie Danowski examines the use of health halos as misleading marketing in the advertising and branding of ultra-processed foods, demonstrating the impacts of messaging on consumer behavior and the health belief model.