Critical approaches to transmedia storytelling in k-pop
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781666978834
Date de publication :
19 mars 2026
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
USA
This volume explores how K-pop has evolved beyond a musical genre into a global cultural phenomenon with its own transmedia ecosystem, arguing that the transmedial approach constitutes not merely a marketing strategy, but a sophisticated artistic framework that redefines the relationship between music, narrative, and performance in the digital age.