Data mining and market intelligence: implications for decision making
Auteur :
Akinkunmi, Mustapha
Éditeur :
Morgan & Claypool Publishers
ISBN :
9781681733203
Date de publication :
30 avr. 2018
Dimensions :
23,5 x 19,0 cm
Langue :
Anglais
Pays d'origine :
USA
Addresses issues relating to data gathering, data warehousing, and data analysis. Using practical examples of market intelligence, this book informs readers on how to conduct market intelligence by leveraging data and technology. The book explains some suitable methodologies for data analysis that are based on robust statistical methods.