Sport marketing
Auteur :
Dees, Windy / Walsh, Patrick / McEvoy, Chad D. / McKelvey, Stephen / Mullin, Bernard J. / Hardy, Stephen / Sutton, William A.
Éditeur :
Human Kinetics Publishers
ISBN :
9781718201583
Date de publication :
12 mars 2021
Poids :
1338 g
Format :
Loose leaf – sheets only
Langue :
Anglais
Pays d'origine :
USA
An innovative look at sport marketing offers a blend of theory and practice for the evolving sports industry. Interactive case studies, industry interviews and digital tools highlight emerging technologies, data analytics, social media strategies and modern sales tactics that connect teams, athletes and fans.