Managing sport events
Auteur :
Greenwell, T. Christopher / Danzey-Bussell, Leigh Ann / Shonk, David J.
Éditeur :
Human Kinetics Publishers
ISBN :
9781718217621
Date de publication :
22 juil. 2024
Dimensions :
27,9 x 21,6 cm
Poids :
907 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Coordinate sports events from concept to post-event evaluation with robust expert strategies covering budgeting, marketing, legal, and operational challenges. Updated for factors like COVID-19, social media trends, DEI, and creative sponsorships, it blends practical examples with proven project management techniques.