Strategic sport communication
Auteur :
Pedersen, Paul M. / Laucella, Pamela C. / Kian, Edward (Ted) M. / Geurin, Andrea N.
Éditeur :
Human Kinetics Publishers
ISBN :
9781718221475
Date de publication :
29 avr. 2024
Dimensions :
27,9 x 21,6 cm
Poids :
998 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Sport's rising influence fuels innovative communication strategies linking teams, athletes, and fans. This text navigates the evolution of sport communication, examining its history, career prospects, cultural challenges, and digital trends while bridging theory with practical marketing and crisis management techniques.