Sport marketing
Auteur :
Dees, Windy / Walsh, Patrick / McEvoy, Chad D. / McKelvey, Stephen
Éditeur :
Human Kinetics Publishers
ISBN :
9781718228122
Date de publication :
29 sept. 2025
Dimensions :
27,9 x 21,6 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Empower future sport marketers with a modern guide that delves into technology-driven innovations, strategic data analytics, digital communication channels, and adaptive sales tactics in sports. Interactive projects and multimedia resources blend theory with hands-on practice to prepare students for a dynamic industry.