Sport marketing
Auteur :
Dees, Windy / Walsh, Patrick / McEvoy, Chad D. / McKelvey, Stephen
Éditeur :
Human Kinetics Publishers
ISBN :
9781718228139
Date de publication :
29 sept. 2025
Format :
Loose leaf – sheets only
Langue :
Anglais
Pays d'origine :
USA
Empower future sport marketers to excel in a dynamic digital era by mastering core principles and real-world techniques. Updated content highlights the impact of technology, data analytics, digital platforms, NIL policies, and AI-enhanced ticketing, offering a balanced blend of theory and practice for the evolving industry.