Strategic communication: public relations at work
Auteur :
Johnson, Jane / Glenny, Leanne
Éditeur :
Allen & Unwin
ISBN :
9781760876432
Date de publication :
29 sept. 2020
Dimensions :
23,0 x 17,6 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Australie
This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication.