Green consumerism: perspectives, sustainability, and behavior
Éditeur :
Apple Academic Press Inc.
ISBN :
9781771886949
Date de publication :
15 nov. 2018
Dimensions :
23,4 x 15,6 cm
Poids :
703 g
Langue :
Anglais
Pays d'origine :
Canada
This new volume provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives.