Marketing research playbook, the: canadian perspectives
Auteur :
Buchan, Polina / White, Jennifer
Éditeur :
Canadian Scholars
ISBN :
9781773385594
Date de publication :
30 sept. 2026
Dimensions :
20,3 x 25,4 x 1,5 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Canada
Designed for students in Canadian marketing programs, this practical guide blends theory with real-world case studies and exercises. It covers market research fundamentals while navigating Canada’s unique landscape, cultural diversity, regulatory challenges, and emerging trends like AI and sustainable consumer behavior.