Hospitality and tourism marketing: a global perspective
Auteur :
Kalacas, Maria Rellie B.
Éditeur :
Arcler Education Inc
ISBN :
9781774072639
Date de publication :
1 nov. 2019
Dimensions :
22,6 x 14,9 x 1,5 cm
Poids :
375 g
Langue :
Anglais
Pays d'origine :
Canada
Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.