Travel and tourism public relations
Auteur :
Arjona, Merly Fiscal
Éditeur :
Arcler Education Inc
ISBN :
9781774072646
Date de publication :
1 nov. 2019
Dimensions :
22,9 x 15,2 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Canada
Offers a global perspective on public relations, and introduces readers to the travel and tourism industry. The book looks at transportation and its relationship with the public relations, and discusses the prospects of public relations as a tool of marketing in the tourism industry.