M-commerce: experiencing the phygital retail
Éditeur :
Apple Academic Press Inc.
ISBN :
9781774634165
Date de publication :
31 mars 2021
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Canada
This book presents a pragmatic approach to understanding and capitalizing on the new m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. <