Hospitality marketing and consumer behavior: creating memorable experiences
Éditeur :
Apple Academic Press Inc.
ISBN :
9781774636244
Date de publication :
31 mars 2021
Dimensions :
23,4 x 15,6 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Canada
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and touris