Multi-channel marketing
Auteur :
Santos, Joao Heitor De Avila
Éditeur :
Arcler Press
ISBN :
9781774690956
Date de publication :
30 déc. 2021
Dimensions :
22,9 x 15,2 cm
Poids :
633 g
Langue :
Anglais
Pays d'origine :
Canada
Addresses the practice of interacting with customers across various platforms, both direct and indirect, to sell them goods and services, blending different distribution and advertising channels into a single approach to attract consumers.