Key concepts in marketing and advertising
Auteur :
Pardillo, Jonah C.
Éditeur :
Arcler Press
ISBN :
9781774691540
Date de publication :
30 déc. 2021
Dimensions :
22,9 x 15,2 cm
Poids :
633 g
Langue :
Anglais
Pays d'origine :
Canada
Sheds light on various key terms used in marketing and advertising. In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels.