Social media mobile marketing: new age of commercially lucrative relationships
Auteur :
Singh, Kavita
Éditeur :
Arcler Press
ISBN :
9781774693995
Date de publication :
1 déc. 2022
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Canada
Discusses the opportunities that social media and the internet present. Simultaneously, the book highlights the limitations of these modalities in terms of engaging customers that may be used to the old-fashioned way of getting to know brands and establishing a personal relationship with them.