Principles of marketing
Auteur :
Policarpio, John Ericson A.
Éditeur :
Arcler Press
ISBN :
9781774697122
Date de publication :
31 mars 2024
Dimensions :
25,4 x 20,3 cm
Poids :
272 g
Langue :
Anglais
Pays d'origine :
Canada
Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This comprehensive textbook aimed at students as well as professionals covers all the fundamental concepts and theories of marketing.