Consumer behavior
Auteur :
Santos, Joao Heitor De Avila
Éditeur :
Arcler Press
ISBN :
9781774697139
Date de publication :
31 mars 2024
Dimensions :
25,4 x 20,3 cm
Poids :
272 g
Langue :
Anglais
Pays d'origine :
Canada
Consumer behavior refers to the actions and decisions made when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services, delving into the psychological, social, and cultural factors that influence consumer behavior, such as perception, learning, motivation, and attitudes.