Services marketing and customer relationship management
Auteur :
Kumar, Dinesh
Éditeur :
Arcler Press
ISBN :
9781774697320
Date de publication :
31 mars 2024
Dimensions :
25,4 x 20,3 cm
Poids :
272 g
Langue :
Anglais
Pays d'origine :
Canada
CRM enables businesses to build lasting relationships with both new and existing customers, while optimizing corporate efficiency. This book explores the key concepts of customer relationship management and provides practical tools and techniques for managing customer relationships.