Advertising and sales management
Auteur :
Kumar, Dinesh
Éditeur :
Arcler Press
ISBN :
9781774697467
Date de publication :
31 mars 2024
Dimensions :
25,4 x 20,3 cm
Poids :
272 g
Langue :
Anglais
Pays d'origine :
Canada
Focuses on the key principles and strategies for developing effective advertising and sales campaigns. The book covers topics such as market research, target audience identification, message creation, media planning, sales techniques, and sales team management.