Destination marketing: creating memorable tourism experiences
Auteur :
Rathee, Rupa / Rajain, Pallavi
Éditeur :
Apple Academic Press Inc.
ISBN :
9781774910269
Date de publication :
29 déc. 2022
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Canada
Provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travelers at specific destinations. It covers the various types tourism (heritage, agro-rural, natural/scenic, wildlife, festivals, art and culture, sports and adventure, wellness and medical, culinary.