Marketing analytics: a machine learning approach
Éditeur :
Apple Academic Press Inc.
ISBN :
9781774910887
Date de publication :
2 févr. 2023
Dimensions :
22,9 x 15,2 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Canada
A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.