Marketing by contingency in the time of covid-19: overcoming business crises and meeting marketing challenges
Éditeur :
Apple Academic Press Inc.
ISBN :
9781774911051
Date de publication :
29 déc. 2022
Dimensions :
22,9 x 15,2 cm
Poids :
557 g
Langue :
Anglais
Pays d'origine :
Canada
Provides conceptual and empirical evidence from a marketing and business perspective about how organizations have coped with the COVID-19 pandemic. Using case studies, the chapters identify the critical elements for strengthening a product or company’s brand value, and loyalty during this time of crisis and uncertainty.