Brand co-creation tourism research: contemporary issues and challenges
Éditeur :
Apple Academic Press Inc.
ISBN :
9781774912515
Date de publication :
13 oct. 2023
Dimensions :
22,9 x 15,2 cm
Poids :
616 g
Langue :
Anglais
Pays d'origine :
Canada
Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies.