Sustainability in marketing practice: strategies for industry 4.0
Éditeur :
Apple Academic Press Inc.
ISBN :
9781774915882
Date de publication :
23 août 2024
Dimensions :
23,4 x 15,6 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Canada
Details sustainable marketing, and the promotion of environmentally and socially responsible products, practices, and brand values. Explores integrating sustainability into a marketing strategy and how to develop, broaden, and maintain an effective sustainable marketing strategy. Connects marketing, consumption, and sustainability.