Pharma marketing and pharmacoeconomics: opportunities, challenges, and the way forward
Éditeur :
Apple Academic Press Inc.
ISBN :
9781774916865
Date de publication :
6 déc. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Canada
Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians.