Augmenting customer retention through big data analytics
Éditeur :
Apple Academic Press Inc.
ISBN :
9781774917213
Date de publication :
6 déc. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
740 g
Langue :
Anglais
Pays d'origine :
Canada
Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.