Digital transformation in the customer experience
Éditeur :
Apple Academic Press Inc.
ISBN :
9781774918128
Date de publication :
10 févr. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
1002 g
Langue :
Anglais
Pays d'origine :
Canada
Discusses how digital transformation can help service and manufacturing firms to deliver better customer experience. Seeks to disseminate novel technical concepts and features. Addresses questions such as the relevance of e-service quality in customer satisfaction and loyalty, the IoET in marketing and healthcare, and more.