Marketing perspectives on phygitalization
Éditeur :
Apple Academic Press Inc.
ISBN :
9781774918463
Date de publication :
12 mars 2025
Dimensions :
23,4 x 15,6 cm
Poids :
850 g
Langue :
Anglais
Pays d'origine :
Canada
Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.